Here are our top 5 tips to improve your website’s SEO:

  • seo north west exampleAdd Alt tags to your images

An Alt tag is a a set of code within an image that is used to describe the image for screen reader users. It also counts as a key tag to write your keywords.

You can add an alt tag by typing alt=”[your keywords]” within your <img> tag or if you have a WordPress website, you can add it within the media editor as shown to the right

  • Include Headings in within your content

Using the H1, H2, H3 heading tags throughout your content helps tell Google (and your visitors) what each section of your content is about.

Make sure that you write this ‘properly’ though and don’t abuse the tags (e.g. listing H1 tags repeatedly with your keywords). Google will see this as spam and not user-friendly content and it will have an adverse affect on your SEO.

  • Add social media sharing options

Simply put, if your website consistently receives a large volume of traffic – Google will rank you higher. Google considers the traffic your website receives and takes the view that users must want to view the information that you are displaying. Then, knowing what your website is about (which it reads via your keywords), Google ranks you higher than competitor websites.

Consider searching for “news” in Google. The BBC website (given the vast traffic it receives) is going to rank higher than a smaller news website that receives a small amount of traffic in comparison.

  • Add external links to relevant sites

The “internet” is a global network of computers that share information. Google effectively reads (keywords) and indexes all of the files and so that when users search for something, Google knows what to show them.

A website that contains external links to other relevant sites will rank higher than a website that doesn’t contain external links to relevant websites. The reason is that Google wants to give users a great user experience and access to the internet of information. A “closed” website that doesn’t share information and “link” to other websites with useful information isn’t fondly viewed by Google!

  • Add more blog posts, regularly

With the above point in mind, Google will also rank websites higher that frequently add new, user-friendly information. Do you want to shop in a grocery shop that gets bulk produce once a year, or a grocery shop that gets fresh produce once per day?