Choosing the right domain name can be very tricky.
Here are our 5 top tips for selecting the right one for you and your business:
Replicate Your Business Name
Use your business name if available and appropriate. If your business name is taken, add something to it that identifies you. e.g. if you run a mobile phone shop called “Smiths” and smiths.com is take, go with something like “smithsmobiles.co.uk”.
Target Your Area
If your business is local, consider using your town or city in your domain name. This will make it easier for customers to identify you, find you and will help with SEO.
Experiment with your keywords
If you don’t have a business name, or your business name simply cannot work, outline the keywords associated with what your business is about and review the different options. For example, let’s say your setting up a car valeting business you may outline the words like:
- quick, super, luxury, mobile
- car, motor, auto, wheels
- valet, wash, clean, gleam
You can then mix the words and see if any sound good e.g. mobilemotorvalet.co.uk?
Unique and Easy to Remember
Try to find a unique and easy to remember domain name. This will help customers remember you and also stop other businesses copying you. Also, keep it short!
Don’t use numbers or symbols – only characters. Trying to explain to people that your cars-4-u.com domain address will become tiring for you and tiring for customers repeatedly entering the incorrect address!