Many users find this website by googling “Liverpool Web Designer”. I bet that in the past month you have search for a location based service, restaurant or shop!
92% of internet users used the internet to find a local business in 2015
I’ts important that ‘local’ service providers, restaurants, shops and other businesses ensure that there website’s are optimised to rank when potential customers search for them locally.
Here are our 5 top tips to get you started:
1. Use your location as keywords but don’t spam them.
It’s important not to be seen by Google as writing user non-friendly content in ways such as listing all of your local areas in a list on several pages. Instead, write useful, engaging content that includes your location keywords and support these with images that are titled your location keywords.
2. Put your land-line number in the header and footer (and enable “click to call”)
Google is clever. It knows that 0151 is the area dialing code for Liverpool. By putting your telephone number (which starts with 0151 or whatever your area code is) in the header and footer of your website is telling Google that your a Liverpool service provider and is promoting your telephone number clearly to your users. Further, adding
3. Register your Business with Google My Business
You will notice when searching for local businesses (e.g. a Web Designer in Liverpool) that Google displays a map with showing the Web Designers and where they are located in and around Liverpool.
Registering your business with Google My Business will list your business on Google Places so that when potential customers search for you locally, you are very likely to be displayed at the top of Google within the Google Places listing.