Digital Marketing

Combining Keyword Research and Content Strategy

By |February 11th, 2016|Digital Marketing|

Researching and using relevant keywords is an important part of your SEO strategy. However, combining these keywords with compelling, user-friendly content is critical. In February 2011, Google release an algorithm update called Panda aimed at preventing 'thin-content' websites and advert-heavy websites ranking high in search results. Thin-content websites are websites that use keywords very lightly on a [...]

Top 5 SEO Improvements

By |October 2nd, 2015|Digital Marketing|

Here are our top 5 tips to improve your website's SEO: Add Alt tags to your images An Alt tag is a a set of code within an image that is used to describe the image for screen reader users. It also counts as a key tag to write your keywords. You can add an alt [...]

A Geographic focus on Keywords

By |June 6th, 2015|Digital Marketing|

Many users find this website by googling "Liverpool Web Designer". I bet that in the past month you have search for a location based service, restaurant or shop! 92% of internet users used the internet to find a local business in 2015 I'ts important that 'local' service providers, restaurants, shops and other businesses ensure that there [...]