SEO

Combining Keyword Research and Content Strategy

By |February 11th, 2016|Digital Marketing|

Researching and using relevant keywords is an important part of your SEO strategy. However, combining these keywords with compelling, user-friendly content is critical. In February 2011, Google release an algorithm update called Panda aimed at preventing 'thin-content' websites and advert-heavy websites ranking high in search results. Thin-content websites are websites that use keywords very lightly on a [...]

Top 5 SEO Improvements

By |October 2nd, 2015|Digital Marketing|

Here are our top 5 tips to improve your website's SEO: Add Alt tags to your images An Alt tag is a a set of code within an image that is used to describe the image for screen reader users. It also counts as a key tag to write your keywords. You can add an alt [...]