Combining Keyword Research and Content Strategy

By |February 11th, 2016|Digital Marketing|

Researching and using relevant keywords is an important part of your SEO strategy. However, combining these keywords with compelling, user-friendly content is critical. In February 2011, Google release an algorithm update called Panda aimed at preventing 'thin-content' websites and advert-heavy websites ranking high in search results. Thin-content websites are websites that use keywords very lightly on a [...]